Outside Lands Case Study

bringing the best of the bay area’s premiere festival online

 
 

Client: Outside Lands
Industry: Music, Live Event
Services: Social Media Strategy, Influencer Marketing, Fan Engagement


Objective
Amplify digital presence, drive ticket sales, and create buzz through influencer partnerships and real-time engagement.

Strategy
Partnered with 10+ influencers, including festival performers, to create pre-event content.

Managed live social media coverage, capturing key moments and engaging fans.

Produced a mix of behind-the-scenes stories and event coverage to build excitement.

Results

✔️ 35% increase in social engagement across platforms.

✔️ 15% rise in ticket sales from influencer-driven campaigns.

✔️ 40% boost in Instagram Story interactions from behind-the-scenes content.