About Del Rio Media

Where Culture, Creativity & Strategy Come Together

Del Rio Media is a boutique social and influencer marketing agency helping entertainment, music, and lifestyle brands connect authentically through culture.

We build campaigns that turn cultural moments into digital influence — bridging the worlds of strategy and storytelling to create real impact. From major festivals to product launches and global lifestyle brands, our work lives at the intersection of creativity, connection, and community.

Our Approach

At Del Rio Media, we lead with insight and intuition. We combine cultural fluency with creative strategy to design social and influencer programs that resonate — not just reach.

Our process is grounded in three principles:

Strategy with Substance: Every campaign starts with a clear understanding of audience, platform, and purpose.
Creativity with Context: We craft stories that feel real to the communities they serve.
Execution with Energy: From influencer activations to live events, we turn ideas into experiences that audiences want to share.

Our work spans:

Lifestyle & Consumer Brands: Helping global names show up in culture with authenticity and impact.
Entertainment & Music: From artists and studios to festivals and streaming platforms.
Live Experiences: Building digital narratives that extend the energy of real-world moments.

Clients & Collaborations

Our team has partnered with some of the most innovative names in entertainment, including Outside Lands, Paramount+, Pharrell Williams’ Mighty Dream Forum, Rolling Stone, A24, TikTok and Birkenstock.

Beyond entertainment, our experience spans health and wellness, consumer goods, finance, biotech, pharmaceuticals, and non-profits — helping to translate creative ideas into influence that feels human, not manufactured.

About the Founder

Cassie Kautzman is a social and influencer marketing strategist who helps brands build authentic connection through culture and strategy.

Her love for digital storytelling started early: from crafting AIM away messages to customizing Myspace layouts — and evolved into over a decade-long career leading social and influencer programs that have driven millions of impressions and engagement for global entertainment, lifestyle, and non-profit brands.

As the Founder and Lead Strategist of Del Rio Media, Cassie has partnered with global brands, festivals and studios across entertainment and lifestyle. Her experience includes leading or consulting on campaigns for Outside Lands, Paramount+, Pharrell Williams’ Mighty Dream Forum, Rolling Stone, A24, TikTok, Birkenstock, and Walgreens, as well as purpose-driven initiatives like Destination Crenshaw and The Miami Project to Cure Paralysis.

Her approach blends insight and intuition — grounding creative ideas in data, audience behavior, and cultural relevance. With a sharp understanding of digital culture and emerging trends, Cassie helps brands anticipate what audiences care about next and translate that into authentic creative strategy.

She specializes in campaign architecture, influencer programs, and content strategies that balance storytelling with performance — ensuring brands not only show up meaningfully, but show measurable results.

She believes great marketing doesn’t chase trends — it understands them, participates in them, and turns conversations into lasting connection.

Let’s give the internet something to talk about.