Where Culture, Creativity, and Digital Strategy Converge

At Del Rio Media, we specialize in crafting social media and influencer marketing campaigns that amplify brands, engage audiences, and create lasting cultural impact. With over a decade of experience in the fast-paced worlds of music, entertainment, and live events, we’ve partnered with some of the most innovative brands and talent to create digital strategies that stand out.

From music festivals like Outside Lands to interactive experiences like Play Playground, we’re experts in building buzz-worthy campaigns that resonate with fans and drive engagement. Whether you’re launching a festival, promoting an artist, or elevating a lifestyle brand, we’re here to help you connect with your audience in ways that matter.

Our Approach

At the heart of Del Rio Media is a commitment to creative excellence, cultural relevance, and measurable results. We combine strategic insight with creative storytelling to develop campaigns that cut through the noise and make a lasting impact.

Our expertise spans:

• Music & Entertainment: We create dynamic digital strategies for artists, labels, festivals, and entertainment brands.

• Live Events & Experiences: From pre-event hype to real-time audience engagement, we craft campaigns that leave a lasting impression.

• Lifestyle & Consumer Brands: We help consumer brands grow their digital presence, build loyalty, and drive conversions through engaging social content and influencer partnerships.

Clients & partners

We’ve had the privilege of working with brands and talent across multiple industries, including:

About the Founder

Meet Cassie Kautzman, Founder of Del Rio Media

From crafting AIM away messages to mastering Myspace customization, Cassie has always had a passion for digital communication. That early curiosity led to a successful career in social media and influencer marketing, where Cassie helps brands tell their stories in authentic and impactful ways.

As the founder of Del Rio Media, Cassie brings 10+ years of experience working with clients ranging from startups to Fortune 500 companies. She has had the privilege of working with global icons like Pharrell and Shannon Sharpe, along with brands such as Rolling Stone and TikTok.

Why Cassie Started Del Rio Media

Del Rio Media was created out of Cassie’s passion for helping brands stand out in a crowded digital landscape. Whether launching a campaign or building a brand from scratch, Cassie is committed to ensuring each client’s story resonates with the right audience.

Let’s give the internet something to talk about.